Wax Seal
Bevel
Representing the Keystone State, Ron Lexicon is a Harrisburg-based lyricist, studio musician, and all-around beatmaster delivering explosive rhymes with old-school style. His rock roots and drum heavy productions are reminiscent of golden age hip-hop legends Beastie Boys, Run-DMC, and Public Enemy. Self-described as colorful, upbeat, and witty, the RL brand is a meme of rap culture stereotypes that push luxury, class, and wealth above all else. In fact, his lifestyle is anything but, choosing modesty and artistry over the fashion shows and popularity contests responsible for a revolving door of SoundCloud stars and Instagram celebrities. The logo matches the expectations of the genre, its irony only apparent after spending time with his music. Designed with classics, Baskerville’s confident serifs and elegant italics are complemented by Futura’s pure geometries, interlocking initials offset by a tracked-out label. The result, an imposter and faux icon that fools fame-obsessed status chasers into hitting play and being knocked back by his message.